Open to Senior UX Roles & Consulting Engagements

Senior UX Architect · 14+ Years

I design enterprise platforms that reduce friction and deliver measurable outcomes.

14+ years of enterprise UX across government, healthcare, insurance, and Fortune 500 technology. Specialising in scalable design systems, WCAG 2.1 AA compliance, and workflows that actually work for the people using them.

View My Work Drop me a line
0+ Years Leading Enterprise UX
4 State Agency Platforms Delivered
WCAG
AA Compliant ADA · Section 508 · All Projects
0% Faster Workflows at MDOT
UX
Product Strategy · Interaction · Visual Design

Enterprise platforms delivered for state agencies and technology organisations — serving 100,000+ users

NYC Dept. of Education Michigan MDOT Maryland Dept. of Health NJ Judiciary Hewlett Packard Enterprise Virtusa · Progressive Insurance
Phanikrishna Vasireddy, Senior UX Architect
14+ Years of
Enterprise UX
About Me

I build clarity into systems where complexity is highest.

I'm a Senior UX Architect specialising in enterprise platforms where operational complexity is highest, government systems, healthcare infrastructure, and large-scale insurance and technology platforms. I translate complex workflows into scalable, accessible digital experiences that teams can build on and users can actually use.

14+ years across US state government (New York, Maryland, New Jersey, Michigan), Fortune 500 technology, and enterprise insurance, delivering design systems, WCAG 2.1 AA compliance, and measurable efficiency gains for hundreds of thousands of users.

Case Studies LinkedIn Drop me a line
Core Expertise

Where I add the most value

UX Architecture

Enterprise-scale information architecture, workflow optimisation, and design systems aligned to Angular, React, and custom stacks, built to survive organisational growth.

Information Architecture Design Systems Journey Mapping Service Blueprinting

Accessibility & Compliance

WCAG 2.1 AA, ADA, and Section 508 built into every design decision, not added at the end. Audit, remediation, and governance for regulated industries and government platforms.

WCAG 2.1 AA ADA / Section 508 JAWS / NVDA Axe / WAVE

Research & Prototyping

Contextual inquiry, usability testing across devices, heuristic evaluations, and rapid high-fidelity prototyping, grounding every design decision in evidence, not assumption.

Contextual Inquiry Usability Testing Figma Axure RP

Tools & Technologies

FigmaAxure RPAdobe XDSketchInVisionHTML5CSS3 / SassJavaScriptTailwind CSSBootstrapJAWSNVDAAxeWAVEAzure DevOpsJIRAFigma AI
Selected Work

Enterprise Case Studies

Start a Project
NYC Dept. of Education 2024 – 2026

State of New York · UI/UX Architect

Unified design system across 8+ applications — adopted statewide

NYC DOE Enterprise UX Architecture

100K+ educators & administrators served on unified platform
WCAG 2.1 AA compliance built into every component from day one
Reduced duplicate component development across engineering teams
GovernmentEducationDesign Systems
Full Case Study
Michigan MDOT 2016 – 2022 · 6 Years

Michigan MDOT · Sr. UI/UX Designer

250% faster workflows — installation time cut from days to hours

MDOT Signs Inventory, Legacy Modernisation

1,000+ field & office engineers served from day one of launch
First-ever tablet access, field engineers no longer needed to return to office
Reduced cross-team communication errors through integrated workflow handoffs
GovernmentTransportationLegacy Modernisation
Full Case Study
Maryland Dept. of Health 2023 – 2024

State of Maryland · UI/UX Architect

WCAG 2.1 AA compliance achieved — healthcare applications accessible to all users

Maryland DOH Healthcare UX System

Mobile-first architecture, healthcare tools accessible on phones for the first time
Scalable design system reducing UI inconsistency across MDH platforms
Eliminated compliance risk through systematic accessibility governance
GovernmentHealthcareDesign Systems
Full Case Study
NJ Judiciary 2023

State of New Jersey · Sr. UI/UX Designer

Standardised UX across all court applications — first shared design system in agency history

NJ Judiciary Enterprise Application UX

WCAG 2.1 AA compliance embedded across all modules
Multi-device validated, desktop, tablet, mobile usability testing
Improved cross-team design efficiency through shared component library
GovernmentLegal / JudiciaryDesign System
Full Case Study
Virtusa · Protective Insurance 2022 – 2023

Virtusa ▸ Protective / Progressive Insurance

Reduced workflow errors in Workers Compensation portal — IA rebuilt following Progressive acquisition

Protective WC Portal Redesign using Progressive Brand

WCAG 2.1 AA compliance achieved across all portal modules
Reduced claims workflow task abandonment with progress-visible multi-step flows
Unified component framework eliminating siloed module inconsistencies
InsuranceEnterpriseUX Architecture
Full Case Study
Hewlett Packard Enterprise 2016 · Houston, TX

Hewlett Packard Enterprise · Sr. UI/UX Designer

Reduced configuration friction for Fortune 100 hardware buyers — heuristic evaluation led redesign

HPE One Configuration Advanced UX

Heuristic evaluation surfacing critical usability gaps in the OCA configuration flow
Responsive UI design aligned to HPE digital brand standards
Service blueprint & flow diagrams enabling cross-team alignment at enterprise scale
TechnologyB2B EnterpriseConfiguration UX
Full Case Study
Genius Pack 2015 · New York

Genius Pack · UX / Visual Designer

Improved product feature comprehension — key specs turned into clear purchase decision drivers

Genius Pack Ecommerce Enhancement

Product pages rebuilt around features as stories, not photography
Interactive feature comparison across product tiers improving decision confidence
Responsive feature storytelling mobile-first, where most product browsing happens
EcommerceUX DesignVisual Design
Full Case Study
University Projects · 2014 – 2015

Graduate UX Coursework

Projects from MFA studies at Academy of Art University (San Francisco) and MA at Touro University (New York).

PG&E · San Francisco

PG&E Mobile App

UX research and redesign for gas/power outage mobile reporting. Personas, user flows, InVision prototype.

University · 2014

Academy of Art University

ILoveKitten, iPad Game

iPad game wireframe and interaction design. Game mechanics, user flows, and touch interaction patterns.

University · 2014

Group Project · Academy of Art

CityFlyer, Travel Game

Collaborative UX for an iPad travel game. User flows, wireframes, and game interaction models.

University · 2015

Coursework Project

Website Redesign Before & After

UI/UX heuristic evaluation and before-and-after website redesign demonstrating visual design improvement.

University · 2015
How I Think

How I approach complex systems

Four principles that guide every engagement, from discovery through delivery.

01

Map real workflows, not assumptions

Every engagement starts with understanding how the system actually works, not how it's documented. Stakeholder interviews and contextual inquiry surface the gaps documentation misses.

02

Find failure points across connected systems

Most UX problems in enterprise systems live at the handoffs, between modules, teams, and processes. Identifying these before designing solutions prevents the most common rework cycles.

03

Align design with engineering constraints

Good UX architecture accounts for the system it lives in. Design decisions that ignore technical constraints don't survive implementation. Close collaboration with engineering is non-negotiable.

04

Build systems, not one-off solutions

Scalable design systems with documented components reduce long-term engineering cost, improve consistency, and allow teams to deliver faster without accumulating design debt.

How I Work

End-to-end. Every time.
I don't just follow a process, I fight through the chaos to deliver.

01
→ Prevents building the wrong product

Discover

  • Aligning conflicting stakeholder priorities across departments
  • Identifying gaps between business intent and actual system behaviour
  • Mapping workflows as they exist, not as documented
  • Competitive benchmarking and accessibility audit
Interviews Contextual Inquiry Heuristic Eval
02
→ Aligns teams before a line of code is written

Define

  • IA built around user mental models, not database schema
  • Journey maps revealing hidden failure points across the system
  • Service blueprints exposing front-stage and back-stage dependencies
  • Personas grounded in research, not assumptions
IA Design Journey Maps Blueprints
03
→ Reduces engineering rework and compliance risk

Design

  • Rapid wireframes to validate flow before high-fidelity investment
  • Accessibility built in from the first wireframe, not added at the end
  • Design system components aligned to engineering framework
  • Iterative stakeholder reviews embedded in every sprint
Figma Axure RP WCAG 2.1 AA
04
→ Ensures production quality under real conditions

Deliver

  • Resolving dev/design gaps during sprint cycles, before they ship
  • Multi-device usability testing under realistic conditions
  • Enforcing accessibility compliance under tight release timelines
  • Post-launch iteration based on real user behaviour
Usability Testing JAWS / NVDA Dev Handoff
Get in Touch

Working on a system that needs better UX at scale?

Available for Senior UX Architect roles and consulting engagements across the US, Europe, and Asia Pacific. If you're building a complex enterprise system, scaling a platform, or need UX architecture expertise, drop me a line.

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