Project Overview
HPE's One Configuration Advanced (OCA) application enables enterprise customers to configure complex hardware products, servers, storage, networking, before purchase. The challenge: a B2B configurator serving technical buyers who need precision and speed, but the existing UI was adding friction instead of removing it.
The goal: design a product configuration experience that reflects HPE's enterprise brand standards while dramatically improving usability for technical buyers.
UX Process & Flow
Conducted a systematic heuristic evaluation of the existing OCA interface, then mapped an improved user flow prioritising clarity, progressive configuration steps, and reduced decision fatigue.
Service Blueprint
Mapped the end-to-end product configuration journey, front stage (user actions) against back stage (HPE system processes and integrations), to identify where the experience broke down.
Final Design
Delivered a responsive, WCAG-compliant design system aligned to HPE's digital brand standards, with a structured configuration layout that guides users through complex product decisions without overwhelming them.
What I Did
Heuristic Evaluation
Systematic review of existing OCA interface, identified usability gaps and friction points in the configuration flow.
User Flow Design
Redesigned product configuration workflow, reducing steps and clarifying decision points for technical enterprise buyers.
Wireframes & Prototypes
Interactive prototypes in InVision and OmniGraffle, validated with stakeholders before visual design.
Responsive UI Design
Final visual designs in Adobe Creative Suite, aligned to HPE brand guidelines, responsive across devices.
Design Process
Evaluate
Heuristic evaluation of legacy OCA, 10+ Nielsen heuristics applied
Map
User flow redesign and service blueprint, front to back stage
Prototype
InVision & OmniGraffle wireframes, stakeholder review and iteration
Design
High-fidelity responsive UI, HPE brand aligned, dev-ready specs